Preparing for nuCamp with a Last-Minute Shipment

Launching Isabella USA is much more than just selling products—it’s about building relationships, solving problems, and constantly refining our strategy. Some days are about big moments, like meeting with new partners or testing products in the field. Other days, it’s about the details—pricing, logistics, and automation—to make sure everything runs smoothly. Honestly, every single element, big or small, gets me excited.

Here’s a look at what I’ve been working on this week to prepare Isabella for the U.S. market:

Prepping for nuCamp: Last-Minute Shipment

This week kicked off with a call to our Director of Sales to finalize a last-minute shipment for my upcoming nuCamp meeting. I want to showcase our Deluxe awning for the T@B trailer, but I also decided to bring chairs, flooring and wind shades to create a cozy "hygge" atmosphere. My goal is to show how Isabella products don’t just add space—they make outdoor experiences more comfortable and inviting.

Pricing Strategy: Making It Easier to Buy in Bulk

Next, I worked on our pricing strategy for a potential customer. I set up tiered discounts to encourage bulk orders, making it simpler and more rewarding for retailers to stock Isabella products. The idea is to build win-win partnerships by offering better pricing when they commit to more inventory.

Updating Our Product Pricing

I updated our master pricing list to include a new imported product that I’m adding to our U.S. lineup. Once the pricing was locked in, I adjusted the presentation for a potential e-commerce retailer to reflect these changes. As usual, I did a triple-check for grammar mistakes because when you’re asking people to trust your brand, details matter.

Email Marketing: Personalizing the Story

Next up was email marketing. I’ve been working with our marketing team in Vejle to build automated email flows. These emails won’t just promote our products—they’ll tell a story. I want our Isabella Club subscribers to imagine themselves using their equipment in the Great American Outdoors, not just explain details about our products. Customers will be able to select their interests (awnings, furniture, accessories, or all of the above), and we’ll send content that matches what they actually care about.

Learning Notion: My New CRM System

Finally, I created a custom CRM in Notion to track leads, meetings, and follow-ups. I’m still new to Notion and it feels a little clunky right now. But the more I use it, the more I see how powerful it can be—not just for CRM but for other parts of the business. Next, I’m looking into ways to automate contact imports from my email and LinkedIn so I can spend less time on data entry.

Why This Matters

The real work of launching a brand happens in the small, daily decisions that add up over time. Every system I build, every strategy I tweak, and every partnership I nurture helps bring Isabella USA to life.

Next step? Turning this into a vlog to share more of the journey!