The wait is over! In my latest YouTube video, I capture the entire experience—from receiving and unloading the Camp-let trailers to moving them into storage. But more than that, this video represents my first real attempt at filming myself and telling a story on camera. It wasn’t easy.

The Why Behind Choosing a 3PL When bringing Isabella to the U.S. market, one of the biggest logistical decisions I am facing is selecting the right third-party logistics (3PL) partner. The success of our expansion depends on efficient warehousing, seamless order fulfillment, and a strong distribution network. Choosing a

Shared values, product alignment and real relationships matter in partnerships.

Another week of productivity. Preparing for my nuCamp visit, creating a CRM and more.

When I set out to bring Isabella to the U.S., I thought product-market fit was something you worked toward and then—boom—you hit it. Like turning a key in a lock. Turns out, it’s more like putting together a puzzle, one piece at a time, often without