About this site

The website's purpose is to house the steps I take to bring a 65 year old company, which manufactures canvas camping accessories, to the United States. In a way, it serves as a way for me to organize my thoughts and the actions I need to take to establish distribution channels, educate our new customers on why Isabella is a great choice, my own learning of our products, and everything in between.

About Adam

I am a native Hoosier, with half of my family being from Denmark. After graduating Ball State University with a Bachelor in Entrepreneurship, I spent 6 years in Human Capital Management Consulting, followed by 7 years of starting a Quick Service Restaurant from scratch. These experiences have led me to where I am today, and I couldn't be more excited for the challenge.

When not thinking about business (which is a rare occasion) I enjoy spending time with my family, traveling and enjoying culinary delights.